This year's Lotusphere 2011, the Get Social motto. Do Business. IBM shows this year, not the big news and releases, but tries to customers and partners benefit from a "social strategy" to convince the company. Large, well-known companies such as BASF to show what benefits can bring the new social strategy.IBM to offer a true bouquet of products that are growing together more and thus their usefulness for the user correctly produce. The main products in the context IBM Lotus Connections, IBM Lotus Quickr, IBM Lotus and IBM WebSphere Portal Live. From the perspective of the audience, the strategy and the benefits are quite understandable, but often lack even the middle class reference.
The second major trend of the Lotusphere are operational and the first success stories around the theme of "Lotus Notes XPages. In particular, "Lotus Notes Goes Web attracts many Lotus customers and partners in the sessions.
Personally I am very pleased that both trends are consistent with the strategies and Entwicklungenin our company. The first Lotus Notes applications XPages fabrique d 'images ebusiness GmbH successfully launched on the market and the theme of "social strategy" has for quite some time since our formula for success in intranet and e-commerce solutions.
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